Visit Maldives Corporation (VMC), in collaboration with the National Hotel and Guesthouse Association of Maldives (NHGAM), has kicked off the ‘I AM Maldives’ Roadshow 2025, a strategic initiative aimed at strengthening the Maldives’ presence in three key emerging markets: Poland, Romania, and the Czech Republic.
The roadshow, held in Warsaw (17 November), Bucharest (19 November), and Prague (21 November), brings together travel industry professionals, agencies, tour operators, and media representatives to showcase the Maldives as a premier holiday destination.
Featuring 26 exhibitors, including resorts, guesthouses, liveaboards, and travel agencies, the event highlights the Maldives’ world-class hospitality, luxury experiences, and community-led tourism initiatives. Delegates will engage in curated presentations, one-to-one business meetings, and networking sessions designed to foster stronger partnerships and drive growth in Central and Eastern Europe.
“The response from the Polish travel community has been exceptional,” said Abdulla Nasheed, President of NHGAM. “We’re seeing genuine enthusiasm for the authentic Maldivian experience, from our local island tourism to our luxury resorts. This roadshow allows us to showcase the diversity of what the Maldives offers while building personal connections that drive real business growth.”
Ibrahim Shiuree, CEO and Managing Director of VMC, added:
“The ‘I AM Maldives’ Roadshow reflects our strategic focus on emerging European markets with strong growth potential. By strengthening partnerships and increasing awareness among regional travel trade partners, we aim to inspire more travellers from Poland, Romania, and the Czech Republic to experience the Maldives’ unique blend of natural beauty, culture, and luxury.”
The initiative aligns with VMC’s broader goal of achieving 2.3 million tourist arrivals in 2025. As of 30 September 2025, arrivals from Central and Eastern Europe reached 86,860, surpassing last year’s figure for the same period – a clear indicator of growing interest from the region.
Beyond market expansion, the roadshow also provides destination training, shares the latest travel updates, and gathers insights into traveller preferences to inform future marketing strategies.
