Bank of Maldives (BML) and American Express have teamed up once again to launch the latest edition of Experience Maldives, a two-year destination campaign designed to offer American Express Card Members a taste of the very best the Maldives has to offer.
Backed by the Ministry of Tourism and Environment, Maldives Association of Tourism Industry (MATI), Visit Maldives Corporation (VMC) and the National Boating Association of Maldives (NBAM), the initiative invites travellers to explore the islands with an exclusive collection of perks and privileges across resorts, liveaboards and local merchants.
Card Members can look forward to 10–30% savings on indulgent spa treatments, beachfront dining and thrilling water sports. The campaign also includes complimentary extras such as floating breakfasts, room upgrades and one-of-a-kind Maldivian experiences, all crafted to deliver a memorable escape in one of the world’s most coveted destinations.
Mohamed Shareef, CEO and Managing Director of BML, said the collaboration is about elevating the Maldives’ reputation as a world-class destination. “This initiative enhances the travel experience of American Express Card Members by offering curated privileges that showcase the Maldives’ natural beauty and vibrant culture, while reinforcing the country’s standing as a top choice for luxury holidays,” he said.
Divya Jain, Vice President and General Manager of Global Network Services for Asia and South Pacific Growth Markets at American Express, said the campaign highlights the brand’s commitment to the region. “The Maldives remains a dream destination for premium and affluent travellers. Our partnership with BML and support from VMC allows us to deliver bespoke experiences to our Card Members, while supporting our partners in positioning the Maldives as the ultimate luxury escape.”
This marks the fourth edition of the Experience Maldives campaign, following popular launches in 2017, 2019 and 2023. Each edition has offered Card Members privileged access to exclusive rates, complimentary experiences and enhanced holiday benefits – and this latest campaign promises to take it a step further.
